Partnerize

Partnership Day NYC: Join Us In Person for Prioritizing Partnerships: What’s It Going to Take?

Despite existing for over two decades, affiliate marketing has never been recognized or prioritized in comparison to its counterparts in search, social and  programmatic display. The transactional, and largely last-click nature of the channel, long perpetuated discount-driven behaviors of brands and consumers alike, fueling the channel’s somewhat inconsequential reputation. 

And while improvements in attribution technology have enabled greater diversification of partner types, including a greater role from content partners and creators,  there is still considerably more work ahead. In fact, recent research from the Performance Marketing Association indicates that affiliate marketing investment hit $9.1B in 2021, representing a 47% increase in spend growth since 2018 but despite this growth, it still only contributed to 2.79% of all digital spend in the U.S. 

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