Andiamo

Brand guide

The process of building a great brand is like setting up a three legged stool. If the top of the stool is the brand’s visual identity, the legs that support it are strategy, execution, and
consistency. Take away one leg and it falls flat.

Without clear strategy, the brand is dead on arrival. Without great execution, the brand winds up lifeless. Without consistency, the brand is easily—and often forgotten. So where does a style guide fit in?

A brand style and strategy guide is the list of guidelines and standards that keep your brand looking and feeling like your brand. It’s what keeps us consistent.

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