What is the new smart unsubscribe feature for Gmail?
According to AndroidPolice, Google is rolling out a smart unsubscribe feature for Inbox by Gmail users, asking if they want to unsubscribe from promotional emails that they haven’t opened in 30 days or more.
Here's a new one!
- The smart unsubscribe feature is currently only available in the Inbox by Gmail Android app or via Inbox by Gmail webmail. The Inbox by Gmail app in iOS will not have the feature until a future (undisclosed) date.
- Classic Gmail, where the majority of Gmail users check and read email, is not affected. There is no indication of if and when classic Gmail will add this feature.
What is the new smart unsubscribe feature for Yahoo?
Yahoo rolled out a similar feature which works slightly differently. After deleting emails multiple times from a sender, Yahoo will ask the user if they’d like to unsubscribe or filter and archive future emails from that sender.
Yahoo appears to rely on the list-unsubscribe header (RFC 2369) for this process and will honor one-click unsubscribe links, unsubscribe requests via mailto, or redirect users to the unsubscribe page.
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