The concept of setting goals isn’t new. The idea of goals has been around since before the common era when the Greek philosopher Aristotle identified that “purpose causes action.” Cecil Alec Mace conducted the first studies on goal-setting in 1935.
In the 1960s, psychologist Edwin Locke (aka the “goal-setting pioneer”) expanded on Aristotle’s thought to establish his theory about goals. Locke determined that individuals who set clear, challenging goals performed better than people who set wide-ranging, simple goals.
Of course, the benefits of goal setting remain true today–especially when it comes to engaging your workforce. Companies that set performance goals quarterly can generate 31% more returns than those reassessing annually, according to HR researcher and expert Josh Bersin.
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